World Vision Germany

MRK created the sponsoring concept for the Pavilion of Hope – the exhibition building at the Expo in Hanover – for World Vision and jointly prepared the sponsor approach. Thanks to the foresighted preparation, the Pavilion of Hope in the shape of a whale is still the only building available for events at the Hannover Messe and Cebit after the Expo. This is due to the subsequent use concept, which from the outset envisaged the structural elements to be changed and the possible uses, including marketing, and also included the financing for the subsequent use in the considerations.