Against the background of strengthening established companies and supporting the establishment of innovative technology companies, the Ministry of Economic Affairs commissioned MRK GmbH to carry out a potential analysis on intelligent transportation systems (ITS). As part of this study, the economic potential with regard to the sale of innovative products and services was analyzed with the help of trend and industry analyses. As a result, we were able to provide the Ministry of Economic Affairs with organizational and content-related recommendations for action regarding strategic orientation in the field of intelligent transport systems.