Stuttgarter Straßenbahnen AG
MRK was responsible for analyzing urban services in collaboration with the Mayor of Stuttgart’s staff unit for mobility. The aim is to use a comprehensive mobility card for various public transport services, supplemented by services offered by the state capital itself and its surroundings. The focus was on parking services (Park + Ride, multi-storey parking lots) and their integration options in the overall project were examined, evaluated and actively co-designed.
The analysis included the identification of services and a pre-selection of potential services. The examination of the integration into the overall project with regard to the meaningful expansion of the product world consisted of the criteria of typification (customer benefit), financing, technology and organization, among others. In coordination with the overall project management and the technical partners as well as the operators of the respective services, the services were selected for implementation within the Stuttgart Services research project.